TO BE HONEST SNACKING, A CPG COMPANY
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Launch a healthy CPG brand in a category with unhealthy purchasing options.
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With celebrity Gen-Z founder Noah Schnapp, TikTok was the answer. We created original organic content to drive revenue and brand awareness.
We would continue to educate audiences and build the trust of moms and garner the attention of Gen-Z through informational and wholesome content.
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TBH
CELEBRITY NEWS AND UPDATES
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Expand The Shade Room’s production capabilities to scale on Facebook Watch and Snapchat by creating original content to highlight Black stories & news.
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SickBird worked well as an extension of The Shade Room’s internal team. With our vast experience scaling production capabilities, it was a perfect match to help TSR expand their original IP.
We developed 3 digital unscripted series to showcase the depth and humor of the culture and created a daily show on Snapchat Discover to keep audiences up to date on Black news, culture and politics.
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THE SHADE ROOM
GEN-Z HOT TAKES
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Connect with Gen Z women in a more human way.
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We partnered with comedian and host Talia Lichtstein (1.1 million followers on TikTok) to provide her honest and unfiltered perspective on pop culture, no hair, makeup or wardrobe requirements.
We only asked that she had fun and didn’t take it too seriously… and she delivered.
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